Environmentally aware individuals are perpetually bombarded by the worst sort of false choice, one that's been drilled into us even by environmental activist organizations.
You know the sort of false choice - the one where, as my friend Adam points out, a big corporation will sponsor a wing of the local museum or aquarium and include a helpful display saying "it's up to us [individual museum-goers] to make sure there's enough water/fish/trees/air for everyone". When quite often it's the corporate sponsor who's more responsible for doing said damage than all the museum-goers combined.
